LiftMaster is preparing for a busy and exciting Memorial Day Weekend at Charlotte Motor Speedway.

Here’s a rundown of the events that LiftMaster is participating, hosting and/or sponsoring:

LiftMaster 9/11 Memorial Stair Climb

Starting Thursday, May 26, LiftMaster will be at the track for the 2016 LiftMaster 9/11 Memorial Stair Climb. For the second year, LiftMaster is sponsoring the memorial stair climb in support of the National Fallen Firefighters Foundation.
The 2016 LiftMaster 9/11 Memorial Stair Climb is a way to honor and remember the FDNY firefighters who selflessly gave their lives so that others might live on Sept. 11, 2001. Each participant pays tribute to an FDNY firefighter by climbing the equivalent of the 110 stories of the World Trade Center.
In an effort to grow participation and awareness of NFFF, LiftMaster will be providing a donation to cover the cost of registration for the event.
LiftMaster Pole Night

NASCAR’s three-round knockout qualifying format will determine which Sprint Cup drivers will “go” and who will “go home” during LiftMaster Pole Night as the field is set for the Coca-Cola 600.



Infield Camper Concert


After the Hisense 4K TV 300 race, the 2015 LiftMaster Garage Band Nashville Crush will perform in the infield at the infield camper appreciation concert.

Coca-Cola 600 Pre-Race Pit Party

The 2016 LiftMaster Garage Band Hillbilly Vegas will open for country music megastar Lee Brice at the Coca-Cola 600 Pre-Race Pit Party.
The Coca-Cola 600 pre-race concert will highlight the Coca-Cola 600 pre-race pit party, which will also include driver appearances, Q&As with some of the biggest names in the sport, and of course, live music.
Coca-Cola 600

LiftMaster is the primary sponsor of Kasey Kahne and the No. 5 Hendrick Motorsports team at Charlotte Motor Speedway at the Coca-Cola 600.
Tune in to LiftMaster on social throughout the day for updates on Kahne throughout the race.
And tune in to LiftMaster on social all weekend long for highlights and exclusive content of events at Charlotte Motor Speedway.